I got the opportunity this morning to sit, and sip coffee with the owner and producer of Schulte Beef. Don Schulte is the 3rd generation to farm and ranch on the original 1920’s homestead in Nazareth, Texas. I was in such awe when he told me that they have always raised cattle not only for … Continued

Keeter’s Meat Company is not your average processor. This fourth generation, family-owned business is a (custom) cut above the rest…no pun intended. As I sat down with Jerry and Devin, 3rd and fourth generation owners of the business respectively, they explained to me what sets them apart: their custom cuts and emphasis on quality customer … Continued

“Life is like a box of chocolates…you never know what you’re gonna get.” And while life might be surprising…your chocolate doesn’t have to be. When you purchase from Amor Cocoa, you can be confident that you have made a wise choice. This week, we had the pleasure of meeting Eric and Gloria, owners of Amor … Continued

Buying local produce might mean more than just knowing where your food comes from – it could mean investing in the future. That’s just what they’re doing at R&R Farms in Lubbock, TX. We got the chance to sit down with the wonderful couple behind the business and operations of R&R Farms. While hearing their … Continued

If you live in Lubbock and haven’t tried a craft beer from The Plains Brew Co. yet, then you just might be missing out on “the best beer of your life” – a statement commonly made by family and friends of Mickey and Debbie Minter. Mickey and Debbie own The Plains Brew Co.: “the first local … Continued

In 2001, a chance encounter with David Weaver, the CEO of the South Plains Food Bank, led me to dedicate ten years of my life to the food bank’s Farm, Orchard and GRUB programs. In 2011, I retired and moved to San Angelo, Texas. Fast forward to 2018, and I am back in Lubbock where … Continued

Every day is a “grape” day at Bar Z Winery! Meet Anna McVey, operations manager at Bar Z Winery in Canyon, TX. For her, it all started in the Finger Lakes region of New York.  “It started out as a hobby; my friends and I would load up in the car and go wine tasting until … Continued

For most peanut farming families, peanut butter sandwiches are a daily meal out in the fields. Whether it’s with honey, jelly or just a spoonful of their favorite peanut butter, most farmers love to eat what they grow. For the Furgeson family, things weren’t that simple on their 1000 acre peanut farm. Anthony and Traci … Continued

Real. Good. Coffee. Meet Zane and Zach, owners of Gold Stripe Coffee Roasters in Lubbock, TX. The two brothers are changing the game of what quality coffee means in our region, roasting fresh coffee beans on site, offering the

The Lubbock Downtown Farmers Market began as an offshoot of the Downtown Art Market that started May 2009. Now, the First Friday Art Trail is a “must-do” downtown Lubbock event each month. We’re celebrating six years this season and have become the largest community-based farmers market in Lubbock and surrounding areas.

Ever tried a Green Chili beer? How about a Pumpkin Porter brewed from locally grown pumpkins in Floydada, TX? Maybe you don’t have a favorite…but head into Amarillo’s first brewery, Long Wooden Spoon Brewing…and you’re sure to find a fresh brew that hits the spot. This month, we met with owners Jared and Kim Read … Continued

In an age of health and wellness trends across America, Mid Fresian Dairy remains ahead of the curve. Meet the van der Ploeg family, who operate a 3,000 head dairy in Clovis, NM, producing fresh, whole yogurt for the Texas and New Mexico region.   Growing up in the province of Friesland in the Netherlands, … Continued